Subhash Rai

Journalist · Digital Editor · Media Researcher

I am a senior digital editor with over 25 years in Indian journalism, having worked in strategic and leadership roles at some of the country’s most respected publications. My work spans editorial direction, digital strategy, and the intersection of journalism with technology — a subject I have been writing and thinking about since before most Indian newsrooms took it seriously.

I have served as Digital Editor at The Hindu, The New Indian Express, Hindustan Times, and the Economic and Political Weekly. Across these roles I have led newsroom digitisation, audience strategy, SEO, analytics, and content architecture — including ongoing work on The Hindu’s 148-year archive and knowledge infrastructure for the generative AI era.

I am the founder of Indian Online Journalism (IOJ), established in 2000 as one of India’s first communities dedicated to digital journalism practice. IOJ is now published as OnlineJournalism.in — a reference site covering SEO, analytics, AI and publishing, and the Indian media landscape.

I am also Chairman and Managing Trustee of the Centre for Initiatives in Journalism (CIJ), a registered non-profit trust that provides consulting and training to newsrooms.

This blog

This is a personal space. I write here about Indian politics, democracy, media, and the occasional aside. The tagline — from a speck, about a speck — is a reminder of scale: one person’s view of a very large country. Posts appear when something demands to be written rather than on any fixed schedule.

Get in touch

For editorial or consulting enquiries: subhash [at] onlinejournalism.in